Undertake an extensive outreach program to the various groups of Downtown stakeholders to develop a comprehensive understanding of their parking issues and problems.

Develop profiles of the salient Downtown subareas and how parking issues come to bear upon the local needs and objectives of particular clusters of Downtown stakeholders and users.

Undertake the gathering of data and the technical analyses to more effectively define and understand the problems and challenges of managing parking in Downtown.

Collaborate with stakeholders, public agencies and elected officials on analyses that help define alternative policy approaches to addressing the problems of managing parking in Downtown.

Work with stakeholders, public agencies and elected officials to develop a consensus on a Downtown parking management policy framework and initial key implementing ordinances that the City can adopt and implement.

Develop stakeholder-driven parking management programs and initiatives that address particular parking issues related to better management of on and offstreet parking, the needs of Downtown employers and employees, better accommodations for visitors and and improved choices and livability for residents.

Amend existing plans and draft and adopt prospective ordinances to replace the Downtown Peripheral Parking Policy while continuing to support the management and reduction of vehicular traffic in and around the Downtown.

Develop and pursue implementation of new parking management initiatives, parking ordinance requirements, and development strategies that foster Downtown’s unique potentials as an urban community and a regional destination.