As one of the first true innovators in value pricing techniques, Wilbur Smith Associates is a recognized expert in these services, both nationally and internationally. The Firm played a major role in conceptualizing the SR 91 Express Lanes project in Orange County, California and San Diego’s I-15 Express Lanes. Our creative solutions have helped agencies reduce plaza delays by more than 80 percent and usually involve sophisticated market research, demand modeling, extensive public outreach projects, and electronic toll technology planning.
